Bvlgari – Serpenti Infinito
With the design team at The Mill London we were tasked to define the Art Direction and establish a refined visual identity for the campaign. While leading a talented team of designers and artists, I took a hands-on role in 3D design, guiding the team in crafting multiple Key Visuals that highlighted Bvlgari’s latest Serpenti collection. The visuals capture the telluric nature and timeless essence of Serpenti Infinito, seamlessly blending innovation with the brand’s iconic heritage.
The campaign included a series of high-end visuals, two campaign films, and an adapted look for the Chinese New Year, ensuring a cohesive yet culturally tailored aesthetic across all deliverables.
Credits
Client: Bvlgari
Studio: The Mill
Role: Lead Designer
